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“I am deeply grateful for Karyn’s insights and ability to stay focused, on track, and on time. All my life I’ve been a juggler, a hustler. I like to think I can do all-the-things. I used to pull my content out at the last minute. And I’m not a half-bad writer. I can do it. But what’s the best use of me?
I was concerned that if someone else wrote my content, my message wouldn’t feel aligned or like me. But after a conversation with Karyn, I knew she ‘got me’ and my message. And I have peace of mind knowing I’m ahead of schedule!”
-April Cacciatori, Zenspiration Boxes
I’ve noticed a theme in the conversations I’ve been having with coaches lately.
They want to be known for what they do. They know what they do is so valuable. And they want more clients.
But...they’re not consistently telling people how to work with them.
If you relate at all, this is for you.
The obstacle is usually one of three things (or a combination):
They’re not sure how to talk about what they do.
Coaching can feel like such an ethereal thing.
We’re selling a transformational experience. It's not a nailed down, tangible thing. And that makes it feel more difficult to talk about.
Like we have to explain it. Convince people of its value.
They’re scared or nervous.
What if they really go for it? Really share what’s on their heart? Take a stand and claim their message...and it's not received well? 😬
Or...What if people love it? Then people will start paying attention. People will... *gulp*... see them.
They don’t want to be pushy
We’ve all been on the receiving end of a really pushy sales pitch. Maybe we’ve felt bullied. Made a purchase because we were afraid of missing out.
And we don’t want to make people feel that way.
If one of these is keeping you from shouting your offer from the rooftops, let’s connect.
Karyn Claflin (she/they), Copywriter & Content Coach
I’m a lifelong introvert, so when I started my first business (as a Massage Therapist) in 2013, I became obsessed with creating content that would bring people to me, so I didn't have to go out and look for them.
When I was in massage school, whenever I heard the word NETWORKING, I remember the sinking feeling in the pit of my stomach.
I always felt so awkward. I would walk away with a bunch of business cards, and I felt like I might have handed out two! And I’m not even sure I’d remembered to talk about my business. It drained my energy and I would be DONE for the rest of the day.
I knew I needed to market my business differently. I needed a plan that would support my energy.
Before I even got my massage therapy license, I started a blog so people could find my website and schedule an appointment, or sign up for my email list and then read my emails and hire me!
Guess what? It worked!
That’s actually how I signed my first coaching client! She read my website and said “I want that!”
But I also know that writing isn’t everyone’s strong suit. You probably know how important it is to have an email list and connect with your community consistently…
don’t have time
might feel like a bad writer—when it’s in your head, it’s great, but when you read what you’ve typed it’s not what you meant
don’t know what to write about
get crickets when you do send an email
think people don’t read email—they do! For every $1 spent on email marketing, you can expect an average return of $42 (DMA, 2019)
That’s where I can help! I’m like a detective when it comes to finding your voice and uncovering the words that your clients need to hear from you!
My bachelor's degree is in sociology, and I took a hefty dose of psychology classes along the way, which means I spent a ton of time studying why we humans do the things we do.
When we work together, I’m listening to how you talk about your business, and I can spot the things your clients need to hear so they say “Yes! I want to work with YOU!” This is my superpower! It just pops out at me.
Then I put it all together—taking all the thoughts and amazingness swirling in your head—and organize it into content to inspire your ideal clients to reach out and hire you!
When you release that task of creating all your own content, you’ll:
breathe a HUGE sigh of relief
have consistency which opens up the energy and space to connect with clients that can't wait to hire you
get to spend your time in your zone of genius—coaching people!
"There's all these things I want to do and I have all these ideas to grow my business! But I don't have the time to do any of them because I want to spend my time with my clients versus all these other things in my business. Karyn helped me take a project off my creative to-do list that had been sitting there for years!
Having this project done is a huge relief. I have more time for my clients, and the worry of having this task forever on my to-do list is gone. It's already created and I don’t have to do anything but share it so people can join my list and get to know me. There’s just an ease and relief."
-Christine Tauer, honu coaching + bodywork
I work with coaches who know they’re here to make change in the world, but feel limited by the way they’re currently working.
If you're BEYOND ready to create ease in your business so the big vision you’re holding inside can finally come out & shine…
I’ve got you!
It all starts with a conversation.
Thanks so much for reaching out!
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